Could ‘brow care’ be growing – as a subcategory, within skincare?

NYC Celebrity Eyebrow Specialist Elke Von Freudenberg had already launched her own brow makeup collection – but now she’s taking the Brow category to another level with several new ‘brow care’ products, which are more than just makeup.

The collection includes: Elke Brow Scrub, Brow Serum, and Brow Smooth.

The benefit: When used nightly, the products help to remove dead skin underneath the brows, while stimulating circulation to encourage growth at the root.

The products are packaged in clear plastic jars with black lids, are sold at select spas and salons individually, as well as in a gift set that contains all 3, plus tweezers and a brow brush.

Photo: Courtesy of Elke